What is a “Call to Action” ?

A new phrase we hear a lot when discussing online marketing is “Call to Action”. The practice itself is not something new – you’ve probably been doing it for years, but the way you apply it has changed as online … Read More

How SEO Works

Understanding Search Engine Optimization is the FIRST Step towards successful online marketing! Search Engine Optimization (SEO) is a train you need to hop on. The day you decide to join the brigade will be the day you can begin refining … Read More

Domain Names & Web Hosting

WHAT’S THE DIFFERENCE? WHY AM I PAYING FOR BOTH? The web is still a new world for many businesses to conquer, and understanding the elements of the website can be confusing. Unfortunately that can lead to mistakes and misunderstandings. Two … Read More

File Naming Conventions Best Practices

A strong file naming convention is of HUGE importance when the number of files you manage continues to increase, especially as you add in the factor of multiple employees and multiple access points (both local and remote). You need to … Read More

Website Accessibility & 508 Compliance

508 Compliance refers to “Section 508” of the Workforce Rehabilitation Act of 1973 and mandates that electronic and information technology purchased by the Federal Government is accessible by people with disabilities. An accessible web site is one that can be … Read More

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